Fiction writing is great. Sometimes it’s hard work, and sometimes the internet shoots its destract-y tentacles right into your eyegaps, and sometimes a bad review slides down the Google chute and into your testicles, but overall it’s a wonderful experience. Novels, short stories, the occasional screenplay or hilarious sex-related haiku.
Copywriting is . . . less great. It’s essentially lies and flim-flam wearing an evening gown. But they give you money for it, and you can use that money to purchase foodstuffs and roofs and the like.
The following excerpt is every piece of copywriting I’ve ever done, boiled down to one digestible scrap of text. It comes from a place of genuine pain, which is always funny. Enjoy.
B.C. Johnson 